Apple cult still seems to be doing well as the release of their new iPhone X gathered hundred of thousands of faithful worshippers in front of stores all over the world to try get hold of their latest (vintage) model to celebrate the tenth anniversary of the launch of the first iPhone.
The most impressive thing for me is how people still queue up to pay $999 for it…
Is it only about the power of the brand or the world has gone completely mad?!
The fact is that nobody is queue up to buy a Samsung, nor any other mobile brand for that matter.