About Andy Lima
Digital Strategist & Consultant, Business Entrepreneur Creative Leadership, Lecturer and Researcher at Leeds Beckett University
I am passionate about enterprise and new business ventures, digital technologies, creativity and innovation. From my first Monopoly game to my first PC and the noisy dial-up Internet back in the day Starting up business, growing them and enabling people to fulfil their life dreams it's what I love doing and my personal life goal.
Since my first company at the age of 18 (printing and graphic designing company) up to where I am today I had great fun getting involved with various business ventures both managing and directing, delivering marketing solutions and lately digital marketing,SEM, on-line branding, social media and inbound marketing.
I have had the privilege to learn from amazing "life/business" mentors and coaches (dad being the greatest!) who taught me a lot about people, philosophy and ethics, spirituality, behavioural psychology, leadership, finance, management etc, as well as every aspect of business creation and enterprise and business management.
Academic development and studies added another dimension and has opened up great opportunities for networking and business engagement at all levels. Working with and learning from other top professionals and colleagues either by lecturing in a number of different modules (Undergraduate and Postgraduate level and MBA), leading consultancies projects, researching or enabling enterprise development, academia has given me more insight and depth of understanding of businesses, entrepreneurship, corporate management and innovation.
Besides teaching some of my current work involves building and enabling SMEs to become competitive through the planning and implementation of fully integrated Digital Strategy (on-line Marketing and Social Media). I am a fellow of the Centre for Governance, Leadership and Global Responsibility.
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