Where there’s a ‘why’ there’s a way.
It’s not that highstreet is dead it is just that most old timers lost their ‘why’ along the way.
Question: “Why do we do the things we the way we do and continue to do them that way? Why are we in business? Why do we engage with people in general and most importantly with our customer base this or that way? Why should we continue to go along that path? Doing things purely based on mechanical memory will kill any business moving forward. “Well that is just the way we have always done business” said the bankrupt company director…
Heritage, traditions and core business values can (and perhaps should) always be kept and preserved providing they are not cristalised in the form, shape or model. Adaptability and willingness to change carry the form.
When we are bold enough to question why we are doing certain things the way we are, we open the way to understand ‘how’ we should be doing them too. Taking too long to discover that, and we might as well find ourselves out of business. To paraphrase Heraclitus ‘Change is the only true constant in nature.’
High street retail the way we’ve know it for years is dead but it was not digital that killed most of them. Their own business myopia and shortsightedness did. Some shops are still thriving and will continue to do so.