Father and Son, it doesn´t have to be this way

Why does it have to be that way? Why do we want to break away and become independent when we are young? Why fathers cannot understand us fully? I did it that way too as a son; that’s sad. When you become a dad, you learn and suffer. That was one of the reasons I did not want to become a father.

I love Cat’s song below; it is profound and invites us to think about the father-son relationship. Both seem to be correct in their views, and both wanted to convince each other of the son’s actual needs. The father reflecting on his own existence and past, doesn’t want the son to fall into the same traps while denying the son’s internal feelings and struggles.

The son, unable to hear what the father is saying, believes that his dad cannot understand what really goes inside his mind. He believes that leaving home is the only solution to find himself in the world and be happy.

Why does it have to be that way? Can we turn our heart to each other? Can we learn to relate to each other and discover the world afresh? The father should now recognise that he has had a life, but things have changed, and now he must allow the son to grow while offering him support and love. The son eager to live but recognises that his dad has got experiences and could learn from, and he wishes that his father would walk with him.

Not having my dad anymore is very sad, such a loss seeing him going still fairly young. In my case, he was the one wanting to go home to the afterlife. Being a dad for my two sons is such a blessing, but I wish there was more time. Time to stop, reflect, ponder and learn.

Today’s relational options are almost always fractured by the age gap, the changes and demands of the new ‘modern’ digital world, peer pressure, and the allure of independence. Contrary to the original prodigal son in the song, the good son would realise that there is no such a thing as being independent. The father will then know that there is always time for new changes; we must embrace them together.

Father and sons should always be connected, even more, powerful when they connect with nature and their community and the people in their lives. In the end, we will all go back to the source and rest with our fathers.

What if we can re-write the song below in our own lives no matter whether we are today the father or the son? This is the challenge I set before me today. What about you?

Fathers, maybe it is time to go with your son through all the changes, to understand his life challenges and choices. Sons, perhaps it is not time to go, stay and work things out, invite him in, be patient… Who knows how much a father and a son can do if they are together in this world…

Father & Son

It's not time to make a change
Just relax, take it easy
You're still young, that's your fault
There's so much you have to know
Find a girl, settle down
If you want you can marry
Look at me, I am old, but I'm happy
I was once like you are now
And I know that it's not easy
To be calm when you've found
Something going on
But take your time, think a lot
Think of everything you've got
For you will still be here tomorrow
But your dreams may not
How can I try to explain?
When I do he turns away again
It's always been the same, same old story
From the moment I could talk
I was ordered to listen
Now there's a way
And I know that I have to go away
I know I have to go
It's not time to make a change
Just relax, take it slowly
You're still young, that's your fault
There's so much you have to go through
Find a girl, settle down
If you want you can marry
Look at me, I am old, but I'm happy
All the times that I've cried
Keeping all the things I knew inside
It's hard, but it's harder to ignore it
If they were right I'd agree
But it's them they know, not me
Now there's a way
And I know that I have to go away

Songwriter: Cat Stevens (Yusuf Islam)

Father and Son lyrics © Cat Music Ltd.

Let your mind be serene and calm

Protect your serenity at all times. The world is busy, flashy, it distracts you. It invades your mind with thoughts and images, news and appeals. Many things drive your actions the challenge is to only allow the very thingsyou should be think and doing to direct your path.

Below is a meditation from ‘Lifelines’ by Rabbi Avi Shulman to calm the mind and help us to focus as we go about our daily business and life pursuits.

“I am calm, serene, and in total control at all times. I am unaffected by the emotions of others. I will not allow anyone to unerve me, or project his/her problems on me. I am clear, assertive, pleasant; I speak in a low voice, never degrading or negative. I do nothing rash, accept no conditions unless every financial, organisational, and emotional factor is met, and I can succeed.

I am nice, but firm;

Pleasant, but resolute;

Delightful, but determined;

Cordial, but tenacious;

Respectful, but unyelding;

Gracious, but immutable;

I may not be able to control other people or situations, but I can always control my attitude.”

It is your choice what to think and how to react in any circumstances, stay focused on the target, on what you want to build and create for your life. To set yourself on the right path you must be calm and serene at all times.

Stay focused and calm at all times

Words become works

“My advice is really this: what we hear the philosophers saying and what we find in their writings should be applied in our pursuit of a happy life. We should hunt out the helpful pieces of teaching, and the spirited and noble-minded sayings capable of immediate practical application—not far-fetched or archaic expressions or extravagant metaphors and figures of speech—and learn them so well that words become works. No one to my mind lets humanity down quite so much as those who study philosophy as if it were a sort of commercial skill and then proceed to live in a quite different manner from the way they tell other people to live.”

― Seneca, Letters from a Stoic

In 2021, more than ever before we must apply wisdom to our daily lives. If 2020 got us by surprise, now we are prepared, we must be ready to act and do what is right. 

As the year start, we act, we put into practice every day what we have learned. Think, ponder, write and work with diligence.

If you do not do it, nobody else will. It can start today, and why not?

What time is it?

Why are we not taught about the time when we are children? Why our parents don’t tell us why we should be mindful about it? How can we make the best use of time?

We are what to do but now why we are doing what we do. What do we do the things we do the way we do it?

Our time is not our own; we never learnt how to use it or why we are using it. We focus on what we were told we should do; we comply, we get distracted and unfocused. We then see the time passing, and we feel powerless.

To meditate about the time and how one ought to use it is the doorway to wisdom.

“Stop wondering about! You aren’t likely to read your own notebooks, or ancient histories, or the anthologies you’ve collected to enjoy your old age. Get busy with life’s purpose, toss aside empty hope, get active in your own rescue – if you care for yourself at all – and do it while you can”
_Marcus Aurelius

Time spent purposefully is a time that will revert with good things and positive results. Learning about time is a life-long application; the better one gets, the happier and more prosperous one’s life will be.

Starting 2020 well with Seneca top teaching from”On the Shortness of Life”

I decided to publish a few of my favourite Seneca’s quote from his book “On the Shortness of Life” to start this new year.

It is always important to remind ourselves of those things that are truly important in life. It also helps us to prioritise our daily life, our decisions every day and aim for what will add real value to us and others. So, here they are…

“Can anything be more idiotic than certain people who boast of their foresight? They keep themselves officiously preoccupied in order to improve their lives; they spend their lives in organizing their lives. They direct their purposes with an eye to a distant future. But putting things off is the biggest waste of life: it snatches away each day as it comes, and denies us the present by promising the future.”

“The greatest obstacle to living is expectancy, which hangs upon tomorrow and loses today. You are arranging what lies in Fortune’s control, and abandoning what lies in yours. What are you looking at? To what goal are you straining? The whole future lies in uncertainty: live immediately.”

“You act like mortals in all that you fear, and like immortals in all that you desire”

“But excess in any sphere is reprehensible.”

“As far as I am concerned, I know that I have lost not wealth but distractions. The body’s needs are few: it wants to be free from cold, to banish hunger and thirst with nourishment; if we long for anything more we are exerting ourselves to serve our vices, not our needs.”

“Life is long, if you know how to use it.”

“All life is a servitude.” 

In summary, there are Five Things to Consider as we start the new year:

1 – What should my focus be every day this year?

2- What should I eliminate from my life?

3 – Stop procrastinating, show up and get on with it!

4 – Work hard and smart in the present, seize the moment, and the future will look after itself.

5 – Define what is ENOUGH and live by it, one can find meaning and happiness there.

Have you all a very peaceful, blessed and successful 2020!

Motivation gets you going, self-discipline takes you all the way


“All life forms drive to the maximum of its potential except human beings”

Jim Rohn

Your motivation is a good starting point but after while you will not be able to rely on it. It might fail you. You get distracted, you get sidetracked and betrayed by your own feeling.

What drives you must turn into an automatic self-discipline system. Only motivation cannot take you all the way to the finish line. There will be days that you do not feel like doing it. In those days, only habits and self-discipline can get you to pass your feeling.

Today is Sunday, I’m on holiday, or at least I’m supposed to be, but I made a commitment to myself. I have gotten up 5:30am, I did not feel like, my mind was saying ‘f#$k that s@#t I’m going back to bed’, my commitment and self-discipline drove me here not my motivation.

We are constantly bombarded by hundreds if not thousands of different stimulus. Most of us live with the pressures of our social lives, people around us, family and friends and loved ones. Powerful branded messages from products, entertainment, useless shopping gadgets, etc. All that sensory messages play a powerful role in our feelings and emotions, ultimately in our decision making. We can get easily demotivated and sidetracked. We get pushed away from our vision and goals. Our motivation betrays us.

“Let all communication devices serve you but let no one interfere with you”

Jim Rohn

We think we can postpone, do it later, after all, just a bit of distraction will not make any difference. A bit of this, a bit of that, and suddenly the week has gone, the months and the years. I can attest to that in many areas of my life.

In reality tomorrow doesn’t exist. it is invisibly shrouded and seeded in the actions we take today. Take a close look at this, do you remember how many tomorrows have since passed and have become nothing more than of a shadowed yesterday’s memory. Today when you ponder upon, you wished you had taken a different set of action and achieved a different outcome.

Self-discipline will make you work harder on your self than on your own job. Good habits will spring you into success and fortune. That’s why most people do not achieve anything, it is easy to get sidetracked and stopped.


As Jim puts it, you must develop “The ant philosophy”. They never quit, the think winter all summer and they seem to be in a hurry. All stoics philosophers told us to plan all the negative scenarios when all is positive. The ant thinks summer is winter. They are not motivated, they are discipline to achieve their goals.

Les Brown says “do what is easy and your life will be hard, do what is hard and your life will be easy”. Self-discipline is the key to take you all the way to the finish line.

Changing your worldview

Don’t get stuck in your old ways. Change happens in an instant; it’s a conversion, a turning of direction. The philosophy, worldview and the lenses by which you see everything must be in congruence with your goals and visions for your future; otherwise nothing will work.
Change your philosophy is the starting line and the best way to achieve anything is by optimising your life for the starting line, not the finishing line. .

Don’t get stuck in your old ways. Change happens in an instant; it’s a conversion, a turning of direction. The philosophy, worldview and the lenses by which you see everything must be in congruence with your goals and visions for your future; otherwise nothing will work.
Change your philosophy is the starting line and the best way to achieve anything is by optimising your life for the starting line, not the finishing line…

Some claim they want to change the world, some others want to win the world, a large number of people just want to get by. No matter what you have chosen your life by your own philosophy. It ultimately informs your beliefs and values, shapes your choices, habits and decisions.

Whatever you want for you, it will be achieved or not by your own views of the world and the reality around you. That is what Jim Rohn is telling us here. The biggest giant lies within, without defeating him/her first you will never feel free to be what you have got to be. Your own self-limiting beliefs and philosophy is preventing you from growing and from success.

This blog aims to address the needs of those two initial types of people in the paragraph above. The ones who want to change and affect the world as well as the ones who want to win. And many times they are but the same people. You can’t conquer the world unless you truly affect lives.

You must affect your world first, to be able to influence others’. You must adopt a new mindset first then you will realise what steps you need to take to fulfil your dreams. You have to adopt the right attitude, the correct set of behaviours and values.

What is the minimum change you can promote today, right now to start the process? What should you think differently about? What kind of thinking is not supporting your vision for your future?

Jim Rohn Reloaded

Too much Social not much living

There’s angst that rises from within, a silent cry. We reach out to our own identities in a busy, loud world that forces us to have, to own, to go, to do, force a smile, fake happiness. It wants our constant unswerving attention; it wants to master us, keeping us distracted, discouraging us from stopping, thinking, reflecting and discovering out who we are. That can only be found reaching within.

We exchange peace and solitude for constant limelight, the social media spotlight. That is killing us; our species is living a severe existential crisis. For most, that angst is kept silence within while striving to ‘get by with a smile.’

When we forget the simple we neglect the essential; we become blind to what is truly beautiful in this world.

Too much social yet not much living. Too much attention-grabbing effort very little delivering value affecting the lives of people in a meaningful way. The numbers battle, we all want a piece of the action, a dive in the money stack, a ride in the Lamborghini, a nightstand with the blonde of the hunk with six-pack with a bright smile.

Social Media Threat
Henry David Thoreau

Joshua Fields Millburn and Ryan Nicodemus have written an amazing book on slowing down and reducing your living so you can live a more fulfilled life – Minimalism: Essential Essays. The essence is to look inside of you and ask the question how much do I really need to be happy?


“Happiness, as far as we are concerned, is achieved through living a meaningful life, a life that is filled with passion and freedom, a life in which we can grow as individuals and contribute to other people in meaningful ways. Growth and contribution: those are the bedrocks of happiness. Not stuff. This may not sound sexy or marketable or sellable, but it’s the cold truth. Humans are happy if we are growing as individuals and if we are contributing beyond ourselves. Without growth, and without a deliberate effort to help others, we are just slaves to cultural expectations, ensnared by the trappings of money and power and status and perceived success.” 
― Joshua Fields Millburn, Minimalism: Essential Essays

In Walden, transcendentalist writer Henry David Thoreau encourages us to pursuit nobility in living a simple life surrounded by nature. He is on a journey towards natures and his own nature. In 2015, I decided to start this journey, the one I’m still on and have not to regretted an inch. When you stop living under the pressure of others, society, family and friends you can finally stop and breathe.

Fact is we have never had so much ‘social’ online time and never felt so much isolated and lonely. We have traded living for existing. What should we do then?

STOP – TURN AROUND – TAKE A BREATH – SMILE INSIDE – BE THANKFUL – JUST BE

In Thoreau’s case, The Minimalists guys and even myself we discovered that going back to nature as well as going back to one’s nature was the key to leave a life of social conformity and embrace a life of true self-reliance and self-actualisation.

What is it for you?

5 Steps to Becoming a Change Agent Marketer

*adapted from Seth Godin’s This is Marketing


“Marketing is the generous act of helping others to become who they seek to become. It involves creating honest stories—stories that resonate and spread.”


Seth Godin, This Is Marketing: You Can’t Be Seen Until You Learn to See

Living in the British Islands

Ey up!

20 years ago today I was landing in Manchester to study then moved up to Yorkshire to build and develop partnerships between Brazil and the UK. I had plans to stay for a couple of years max then move over to the continent.

Time flies… As I prepare to finally transition this year I would have never thought or imagined Britain would be coming out of the EU. Who would have thought of that 20 years ago (apart from Mr. Farage and his circus friends 🤡)?

I still remember what the immigration official asked me when interviewing me for the visa: _’Are you sure you want to come to this country? Have you seen the weather outside?’ Yes, it was one of those horrible Mancunian days. I still don’t know if I have ever been sure, to be honest… joking!

“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.

― J.R.R. Tolkien,  The Lord of the Rings

The weather does play an important role in shaping our mood and emotions when you live in the British Islands, however, it is just one variable in the equation. There’s has been many more factors at play that have shaped who I have become in the past 20 years. I’m so grateful for the number of amazing people the Universe brought into my life. Life is never a straight line and God only knows how hard the journey had been many times (some of my closest friends can testify to that). Nevertheless, I’m blessed with the gift of stubbornness, so I’m still here, pushing forward, enriched by the love and warm welcome I had in the British Islands and purposeful as ever.

I’m indebted to all the friends I got along the way from many different nations from around the world for the loving support, partnership and for believing in me. I love you all and have cherished all these last 20 years. I think I can say without hesitation I’m a proud BBB – Brazilian Born British. I was born in Rio but surely I have got a Yorkshire heart. “I’m chuffed t’bits wi’ that.”

I’m humbled today and have my 💓 filled with gratitude, great ride, amazing folks, deep learning, opportunities for growth, some bad moves and few falls, new starts, few great hits, isn’t what life is all about after all? For the future, while I’m still around, as Mr Young once sang, gonna “Keep on Rockin’ in the free world! 🎤🎸🎶

The key when embracing a new culture is the identification without the loss of your own cultural identity, embrace the new and retain the old, adapt, change but keep true to yourself. Seek to help others along the way and exchange value, as you enrich other you are enriched back.

No man can become rich without himself enriching others

Andrew Carnegie

Creed also had a 1999 hit that speaks to me as this is the dream of all of us who wants a better Earth for all to live, those who want to leave a dent in the universe as Jobs once put it.

“Although I would like our world to change
It helps me to appreciate
Those nights and those dreams
But, my friend, I’d sacrifice all those nights
If I could make the Earth and my dreams the same
The only difference is
To let love replace all our hate
So let’s go there
Let’s make our escape
Come on, let’s go there
Let’s ask can we stay?” Creed, Higher

20 years in the United Kingdom
20 years in the United Kingdom