5 Steps to Becoming a Change Agent Marketer

*adapted from Seth Godin’s This is Marketing


“Marketing is the generous act of helping others to become who they seek to become. It involves creating honest stories—stories that resonate and spread.”


Seth Godin, This Is Marketing: You Can’t Be Seen Until You Learn to See

Where there’s a ‘why’ there’s a ‘way’

Where there’s a ‘why’ there’s a way.

It’s not that highstreet is dead it is just that most old timers lost their ‘why’ along the way.

Question: “Why do we do the things we the way we do and continue to do them that way? Why are we in business? Why do we engage with people in general and most importantly with our customer base this or that way? Why should we continue to go along that path? Doing things purely based on mechanical memory will kill any business moving forward. “Well that is just the way we have always done business” said the bankrupt company director…

Heritage, traditions and core business values can (and perhaps should) always be kept and preserved providing they are not cristalised in the form, shape or model. Adaptability and willingness to change carry the form.

When we are bold enough to question why we are doing certain things the way we are, we open the way to understand ‘how’ we should be doing them too. Taking too long to discover that, and we might as well find ourselves out of business. To paraphrase Heraclitus ‘Change is the only true constant in nature.’

High street retail the way we’ve know it for years is dead but it was not digital that killed most of them. Their own business myopia and shortsightedness did. Some shops are still thriving and will continue to do so.

Evaluate your work…

…after all, being busy doesn’t mean being productive…

“Evaluate what you are doing, why you are doing it, and where accomplishing it will take you, if you don’t have a good answer, then stop” _ Ryan Holiday

Let the results of your hard work speak for themselves. If you change your activity-driven day to a purpose-driven one you will most definitely see greater results.

Ask yourself why, start there then gradually evaluate your daily activities and where your energy is spent. One thing is certain, wherever you focus your energy and time, there your life will flow also, in that very same direction. It can’t be in any other way – the results of your work are the product of the activities you spend your day on. So, focus on things you really believe are the right ones for you, on those tasks you believe will help you to achieve you life-given dreams.

Stop stacking shelves! All routine work/job are being gradually taken by AI machines or robots, mechanical or intellectual, they will be gone soon… No time to waist on them.

What will bring you joy?! What work will make you fill fulfilled? STOP AND EVALUATE! Nobody gets tired from working, we get exhausted from meaningless work, from the things we do, yet we see no purpose in them.

It takes courage to change, think of it as creative changes. You can use the creative wells inside of you. We all have it, even though we do not see it, it might be capped or buried but it is there. so dig it up and let it flow. Use your creative power as an agent for changes in your life!

If you see yourself too busy and unfulfilled #stop and ask yourself #why you do the things you do the way you do them. How could you be doing them differently? Or, how could you change your work?

Do not take on one step further without stopping and evaluating! Changes happens in one single moment… When we make a decision

Time is so prescious to get waisted on activities that brings us no joy or fulfilment.

We live most of our lives in the working environment, our lives are spent in working activities, so let’s make it worthwhile.

As Seneca have told us – Good work nourishes the noble mind!

Our minds are the commanding centre of our beings, a bad one will not make us happy or heathy, think about it…

On the future of work…

Blockchain: future or fad?

What is the new technology behind cryptocurrencies and how it might change the way we do business?

Unless you have been living under a rock or have just got back to earth after a return trip to Mars, you have certainly heard of Bitcoin as well as the meteoric growth of interest around cryptocurrencies. But what is Blockchain, the technology underpinning Bitcoin? And, what should you care about it? What is the real hype about Blockchain and cryptocurrencies all about? What all that have to do with your business, industry or marketplace?

Right now, your customers might already be involved in some form of crypto-transaction or researching new Blockchain applications and technologies. In today’s information-driven society, people do not wait for companies to show them the way. They search and learn and soon start demanding products and services that can make their lives more efficient and pleasant.

In this article, I will be exploring the nature of the technology behind Blockchain with its various potential applications for different sectors, industries, companies and individuals. I will consider how this technology comes with a promise to disrupt the way we do business, transact, exchange data or simply engage in menial day-to-day life activities. Some of the high-tech new start-up projects as well as large businesses and governmental institutions experimenting with Blockchain will also be introduced. There are a sizeable number of them starting to disrupt various industries and sectors. Once this is established, it would be up to you to decide whether Blockchain is right for your business or if it will ever be relevant to your industry and sector.

How did it all start?

Blockchain and the Bitcoin protocol is said to be created by a mysterious unidentified person under the moniker of Satoshi Nakamoto. Whether this is a real person or a small group of people nobody really knows. He is attributed to have created the bitcoin protocol and then published that in a paper via the Cryptography Mailing List in November 2008. For the first time in history ‘his’ invention allowed money to be transferred around the world without the need for banks, government and other intermediaries.

The first version of the bitcoin software client was released in 2009 and other later projects were still attributed to Nakamoto until 2010, when he finally made his stage exit. It was the starting point of what came to be known as Distributed Ledger[1] Technology or DLT (a group of computers sharing information). It provides a decentralized and transparent method for transactions, while maintaining a high level of security.

According to Professor Leemon Baird[2], the inventor of the Hashgraph distributed consensus algorithm (another similar DLT application), many of the most influential Blockchain systems, including Bitcoin, rely on a concept called ‘proof of work’ (PoW). Under this model, anyone who wants to add to the Blockchain must perform a work-intensive task using information from the existing Blockchain in order to add new information. It is built on a system called asynchronous byzantine fault tolerant (BFT) which is the gold standard for security in distributed systems. Most computer experts agree that perhaps nowhere is BFT more essential than on a Blockchain system. In contrast to Blockchain, most traditional distributed computing environments have central configuration databases or authorities that can help right wrongs in the event that Byzantine failures occur. The difference is that, in Blockchain systems, there is by definition, no central authority. Blockchain’s ability to legitimate transactions is based on what is referred to as ‘trustless consensus’ and that is exactly what makes it so singular and unique.

Being consensus-based, it means that Blockchain allows for fairness and transparency in distribution and transactions besides being incorruptible, eliminating forgery. In his book, Blockchain Revolution, technology author Don Tapscott[3] argues that this new technology allows for ‘companies and individuals to collaborate with an unprecedented degree of trust and transparency’. According to Tapscott there are seven distinct design principles for the Blockchain economy: networked integrity, distributed power, value as incentive, security, privacy, rights preserved and inclusion. He believes that these seven principles may offer guidance in the designing of the next generation of high-performance and innovative companies, organisations and institutions. You will be able to read from the list below some of the many sectors that have already been disrupted by the technology that many have already hailed as the “third wave of the Internet”.

This raises questions such as:

  • Can blockchain be used in your own industry?
  • Can it increase efficiency, transparency and safety while speeding the volume of transactions?
  • Can it help to improve consumers’ trust and enhance competitiveness?

“We believe that Blockchain technology could be an important tool for protecting and preserving humanity and the rights of every human being. A means of communicating the truth, distributing prosperity…” Don Tapscott

Tapscott is one of the global leading Blockchain advocates who believes that the internet will never be the same again with these types of applications; it will soon be ubiquitous and help us to reshape the world’s economy.

Generations of development

According to Baird, the development of Blockchain technology has gone through four generations of development. Firstly, through Bitcoin and cryptocurrency transactions, people realised they could have money (in digital wallets) without the need of a government through fairer transaction using PoW and agreeable timestamps to eliminate forgery and corruption. It then allows for micro-transactions to be performed, more anonymity while still being transparent and for utility tokens to be created. Developers then realised they could do more than only put money in the ledger. In that way, lands, files and other assets could be added to the Blockchain, thus enabling the second generation. This involved the creation of small files systems that no one could change, people having a shared view and rules being enforced by the whole community. The second generation moved beyond money and began storing ownership, performing revocation, uploading and updating of shared medical records, etc. With the third generation, blockchain application was extended to sales, purchasing and swapping of goods and services through smart contracts, agreements with non-repudiation, voting and distributed applications to organisations. Then the fourth generation made possible matching buyers and sellers, stock markets and dark pools application, games, auctions, patent office and domains. Many new business cases and models are coming into being every day as we write this article there are hundreds of new ICOs (initial coin offers) and tokens from new start-ups offering blockchain DLT and consensus-based applications in some of the areas above and many more.

So, if we could just get past the whole Bitcoin and crypto-frenzy greed from ‘investors’ (to avoid using the word ‘gamblers’) at one end and the thirst for control and regulatory power from financial institutions and governments at another, we might just find ourselves in a system that offers a new type of decentralised governance, transparency and fairness. An application that can be used in most industries and marketplaces on earth promoting trust and reliability to any type of transaction, data exchange and records and contracts.

Swiss Professor Roger Wattenhofer[4] from ETH, affirms that there a two main components in the Blockchain technology: asymmetric cryptography and distributed systems. These mean that we are able to create records that are indelible, transfer valuable by making updates to those records and automate the updates through smart contracts. By looking beyond Bitcoin, Ethereum or any other cryptocurrencies, we can start seeing it as a powerful tool with the potential to bring about true parity and balance, transforming the nature and value of transactions through the use of public ledgers while individuals and organisations can access it without any single person, institution or government holding control over it.

Large corporations and new start-ups

Blockchain offers true network capabilities and cooperation between different parties in a trustless consensus and democratic way. For that reason, many ‘big players’ within industry, as well as high ranking officials in government and institutions, feel threatened by it. The current system always seeks to kill and destroy what it cannot understand or control.

However, not all large corporations are shying away from the new technology. Microsoft, for example, has been investing heavily in applications using DLT based on the Ethereum[5] Blockchain system. Derek Martin[6] (Microsoft Blockchain Team) affirmed that though Blockchain might not solve all the worlds’ problem, it might enable the creation of a much opened and decentralised network for businesses and society in a trustless environment.

According to Martin, in 2016 the value projected for blockchain investments was around $226million. Microsoft forecasts a growth by 2023 of around $5.5billion in value and by 2030 the business value generated by Blockchain could well surpass $3.1trillion.

“Global Blockchain technology market size is projected to grow to USD1.693.70 million by 2021 at a CAGR of over 55%” Derek Martin, Microsoft Blockchain Team

It is never an easy ride; new technologies often have a rough start until it gets fully accepted and adopted. The journey can be a bit bumpy for those innovators setting off in the initial stages of the race. However, the later reward far outreaches the initial challenging early development. Some of these challenges in adoption, according to Martin, are: corporate muscle memory (no blue print or past experiences), technology maturity (very early stages of development), enterprise needs (a clear POC – resources needed measured against potential rewards), fragmented technology landscape, regulatory and legal systems and a not so clear ROI.

Nonetheless, some new bold upcoming players are starting to disrupt new as well as old established industries and marketplaces. Take OB1, for example, a leading Blockchain based company in the development of the world’s first widely-used decentralized marketplace called OpenBazaar. They managed to secure a strategic investment from different VCs and investment funds raising a combined $4.2 million to build their innovative peer-to-peer e-commerce protocol using Bitcoin. Nobody controls it, no fees, no oversight! Watch out E-bay, Alibaba and big giants out there…

Start-ups such as OB1 are threatening to turn the tables forcing giant corporations to rethink their centralised corporate strategies towards a more decentralised approach to business. YouTube, the largest video sharing and search platform in the world, offers great visibility and yet original content creators are suffering a slash in revenue within a very fragmented space filled with piggyback or copycat channels. Consumers, by the same token, complain about too much disruptive prevalent advertising. Flixxo is another example of a decentralised community-based video distribution promising to fix these issues.

These are just two of some of the new generation start-ups banking on decentralized platforms to allow freedom and value-exchange among content creators, vendors, artists, and freelancers etc. to interact directly with their audiences using, for example, a crypto token. At the same time, users get more choices and control in how their attention can be monetized. They can choose which ads to watch, control their personal data or even contribute part of their computing power to the operation of the system.

Potential areas for disruption

Blockchain’s decentralised system removes the need for a database to sit at a closed system allowing for more than one website to be built around the same database while decreasing operational costs and improving efficiency inventory management. Take a mobile device for example; it could sit in the same database as many other products, and yet different websites could be built around it and share the same data. That same mobile could be listed in a variety of marketplaces but, when sold on any one marketplace, it would show as sold on all of them.

Gee Chuang, CEO of Listia[7] believes that scenario is possible. He affirms that “Ink Protocol’s vision is to decentralize peer-to-peer marketplaces, taking the power away from the companies that run them and giving it back to the buyers and sellers. As a result, more value is distributed back to the actual user.” Chuang also said that “sellers in decentralized marketplaces have the freedom to use any platform they like at any time, while bringing that hard-earned reputation with them everywhere they go”.

Derek Martin argues that there are some great verticals where Blockchain is ripe for disruption and will experience phenomenal growth in new platforms and apps in the upcoming months:

Financial Sector

There strong potential in the financial sector to redesign costly legacy workflow, improve liquidity and free up capital. It will also help to improve infrastructure costs increasing transparency, reducing fraud and improving execution and settlement times. Local currencies can also be replaced or traded with less barriers allowing a flow of capital and investment cross borders more freely. A few governments are already studying how they could replace their local currency entirely by cryptocurrencies. What Blockchain applications are aiming to achieve is faster transactions at less cost and with unsurmounted degree of security. IBM has partnered with Axoni and R3, for example, to develop and deploy distributed ledger technology to the financial industry. It can also allow access to credit and finances to the unbanked.

Retail Manufacturing

Retail is normally one of the first sectors to be disrupted by new technologies as it is naturally the one closest to end-users and consumers. We will see better chain management applications, smart contract platforms, various digital currencies used for trading and a tighter cyber-security. Blockchain can, for example, validate and certify product or origin and source, transport data and tracking for better quality control etc…

We could see better trustless global trading empowering local producers, better provenance, and improved logistics allowing for much higher quality of products from the producers to the end user.

For organisations operating within very complex logistic and distribution ecosystems, supply-chain management transactions are documented in a permanent and decentralized record being monitored securely and transparently. It can reduce time, costs, labour, wastage and emissions. An open logistic system may help to understand the environmental impact of products, verify authenticity of fair trade status of products tracking the same from its origins to its final destination.

Healthcare sector

Blockchain technology in the healthcare can provide direct and safe link to patient records for clinical and financial stakeholders. Able to give patients the ability to grant access or revoke access to their data to private organisations or other medical institutions. It provides fast, secure and authenticated access to personal medical records across healthcare organisations and geographies. It is widely accepted that an easy access to patient data and exchange medical records is paramount to improve the sector’s bad reputation across different countries. The use of Blockchain technology to healthcare records can improved data security, with better access for healthcare professionals and patients alike, granting greater transparency in all healthcare transactions. Gem[8] has partnered with healthcare tech firm Philips in this space with the aim of addressing these needs.

Government Sector

The benefits of Blockchain technology can vary from increased transparency and traceability on how money is spent to tracking asset registration such as vehicles. It can also help to reduce frauds and operational costs. And what about voting? After hearing of so many recent electoral frauds all over the world, who still believes in the voting system? Well, perhaps if you live in Finland or any other Scandinavian country, maybe so? Not the case with most other countries though. According to a recent Techradar article, “The application of blockchain technology could eliminate voter fraud, providing a clear record of the votes cast, preventing any chance of a rigged election.” Voters can simply get their mobile out of their pockets or purse and exercises their democratic civic rights. Followmyvote[9] is a platform that promises to bring transparency and trust back to voting.

Government public records exist mostly in paper or in siloed database. The management of this data is expensive and complex. It must be handled with extreme care, be made readily available without any error and protected against hacking and manipulations. The use of the Blockchain offers an innovative solution to encode this data in a digital ledger, keeping the information safe from being altered. Ubitquity[10] is a US based company which a Blockchain-based system for property record management including titles, being tested now overseas at the Land Records Bureau in Brazil.

Blockchain and the IoT

Everybody is jumping on the new electronic device craze called ‘smart home assistants’, you might as well own now an Alexa or a Google Home or perhaps an Apple Home Pod. These connected devices is part of what we called ‘The Internet of Things’ (IoT). Blockchain technology is allowing connected devices to communicate without the need of using the original manufacturer’s hub. Samsung and IBM for example, are working together to create a decentralised network of IoT devices built on blockchain technology. A project called ADEPT (Autonomous Decentralized Peer-to-Peer Telemetry) comes with a promise to decentralize the IoT allowing devices to communicate directly, by-passing the manufacturer’s hub which tries to lock users into a their own digi-world or ecosystem.

De Muro from Techradar wrote – “The IoT promises an ever-growing number of online devices to monitor and contribute to our connected lifestyle. But a significant barrier to the adoption of various smart gadgets is the walled ecosystems which some manufacturers insist upon, locking out devices from other vendors, and generally making things harder for the consumer looking to use a variety of different bits of hardware.”

Cloud storage

The cloud has become part of our daily lives, individuals and companies alike rely on cloud storage to run their lives and businesses more efficiently although not without its problems. From downtime and losing access to your data temporarily, to more severe malware and the threat of the cloud service being hacked (it has become a pretty common activity for hackers these days and many companies have been attacked already), cloud storage is far from being trouble free. Companies such as Storj use Blockchain for open source cloud storage. Their users connect via Blockchain and peer-to-peer technology with a distributed network to store their data on. People can even rent their spare storage space as a side hustle via the Storj app and make some money, as the storage space is crowd-sourced.

Recruitment

Much has change in recruitment lately, with the help of AI enabled Natural Language Processing and speech recognition technology people can be interviewed by virtual recruiter. Still to date, many companies struggle to fill their job positions with the right candidate. They want to make sure they are hiring the right candidate for the position, the most qualified with the best set of experiences and skills that ultimately matches the company’s culture and values.

In the midst of so many CVs and applications it can be difficult to discern the truth and separate the wheat from the chaff, traditionally it is said that more than half of applicants lie on their job applications. One study showed that a quarter of applicants confirmed they worked for companies they had never worked for. The same goes to universities in need to verify the credentials of their faculty, and hospitals when it comes to medical doctors, nurses and other healthcare professionals.

The Learning Machine is a business applying blockchain technology in the recruitment sector, wherein workers and professional credentials can be verified, kept in a secure digital ledger and used but not altered down the road. It promises companies a fraud protection system in order to facilitate the choice of the right person for the vacant position.

Entertainment industry

Entertainment is perhaps one of the most disrupted industry by the internet and social technologies in the past two decades. DLT enables the distribution of media content in a decentralised way but it is its immutability and “trustless” nature it is where the clear benefit comes from. Record-keeping and auditable data is the key, including data about who owns what assets, such as music and movies. The validity of an asset can verified as soon as it enters into the “chain” in the first place and then continuity is ensured from then on. It will benefit directly original creators guaranteeing that royalties and right are respected an issued that has plagued the industry since music and video became digitalised.

The entertainment industry is looking to blockchain technology to secure digital rights for music and other media, with the potential to recapture that income. British company JAAK is creating smart content with a “global view of content ownership and rights”.

Final thoughts

I may not have been able to convince you that Blockchain technology is here to stay but I would like to suggest that you keep reading and doing your own research. There are still many more applications to Blockchain in a variety of sectors such as photography, crowdfunding, public benefits, charities and third sector, forecasting, insurance, private transport, energy management, etc…

But do you know the most important industry that is being disrupted right now? That’s right, yours! If your industry deals with real data and transactions of any kind then it is very likely that it can also be disrupted by Blockchain technology.

As it has been demonstrated in this article, Blockchain applications go far beyond the cryptocurrency fever. It is more than a technology, it is a movement, it is a way where open networks aggregate real value and transparency via trustless consensus. The question is not if but when Blockchain disrupts our industry and sector. Are we going to be leading the way or playing the losing catching-up game?

In his acclaimed book “The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations”, Ori Brafman tells us how, historically, decentralised systems outlive closed ones. One of the examples is of the Apache tribes (open, decentralised) and the Aztecs (close, centralised) and how they responded respectively to the Spanish conquistadores. The open systems of the Apaches allowed them to survive the invasion while the Aztecs’ closed one drove them to ruins and obliteration.

“This is the first major principle of decentralization: when attacked, a decentralized organization tends to become even more open and decentralized.” ― Ori Brafman, The Starfish and the Spider: The Unstoppable Power of Leaderless Organizations

Personally, I strongly believe that Blockchain offers us a unique possibility to develop truly democratic, decentralised and open network systems that can radically transform the way we do business forever. It is empowering as well as levelling-up the playing field. It has the potential to increase global trade through fairness and transparency across various sectors, organisations, government and institutions, local communities, cities and whole countries. DLT technologies such as Blockchain is just starting…

Web References:

https://www.coindesk.com/3-web-giants-decentralized-blockchain/

https://www.openbazaar.org/ob1-raises-4-2m-to-build-a-decentralized-marketplace-using-digital-currencies/

https://www.techradar.com/news/here-are-the-10-sectors-that-blockchain-will-disrupt-forever

https://www.finextra.com/blogposting/14888/what-next-in-banking-open-bank-blockchain

https://www.nasdaq.com/article/byzantine-fault-tolerance-the-key-for-blockchains-cm810058

https://hackernoon.com/demystifying-hashgraph-benefits-and-challenges-d605e5c0cee5

https://www.forbes.com/sites/forbestechcouncil/2017/07/18/emerging-applications-for-blockchain/#db4258acf83b

[1] Ledger – classifies and summarises information, typically financial but also any other type of data can be used in ledgers

[2]Professor of Computer Science at the Air Force Academy; Adjunct professor or PhD committee member at University of Colorado at Colorado Springs, and Denver University, and University of Cincinnati

[3] Don Tapscott is the CEO of Tapscott Group and the bestselling author of Wikinomics, the digital Economy and a dozen of other highly acclaimed books about technology, business and society. He is currently he 4th most influential management thinker in the world, according to Thinkers 50.

[4] Roger Wattenhofer is a professor in the Distributed Computing Group, Swiss Federal Institute of Technology (ETH), Zurich, Switzerland.

[5] Ethereum is an open-source, public, blockchain-based distributed computing platform and operating system featuring smart contract (scripting) functionality. It supports a modified version of Nakamoto consensus via transaction based state transitions. (Wikipedia)

[6] Derek Martin is a cloud solution architecture working with the Microsoft Blockchain team.

[7] Gee Chuang is the CEO of Listia, an existing marketplace that’s developing a decentralized version of eBay called Ink Protocol

[8] https://gem.co/health/

[9] https://followmyvote.com/

[10] https://www.ubitquity.io/web/index.html

Let me just get another ‘like’ before I put the mobile down….

If you have ever considered doing it or have indeed consummated this innocent act though you might never admit to it; (as I have for my own embarrassment and shame)  then you might want to rethink how you are using your mobile device, or even, you whole online behaviour.

It is widely known as a fact, a given even amongst the most fierce advocate of digital technologies: Social media and social technologies are highly addictive!

Even Steve Jobs did not allow his children to play with an iPad so what else is our there to be said…. Have the great industry champions been luring us into using their cutting edge gadgetry devices, apps and social platforms in order to get us all hooked up? The great  stoic philosopher Seneca once said:

“Be wary of the man who urges an action in which he himself incurs no risk. Lucius Annaeus Seneca

iPhone-768x460

Why those ‘great tech influencers’ at the top is pushing down all these new flashy products to us mere mortals if they deny their own the pleasures of using it..

Through the development of science and technology all the advancement we have today in society came to exist. Without it, we would have never made it to the moon for example (if you believe they put the man on the moon, but that’s an argument for another day). Since our early stages of development as sentient intelligent species on this planet we have attempted to leverage the elements of nature in our favour to give us food, shelter, comfort and a sense of belonging.

In the same way digital technology have been handed down to from the techie gods as an amazing gift and tools to mankind, cultures and societies around the world bringing humans ever closer together. But that providing it does not enslave us into a box of uniformity conditioning herding us to do and become what ever they want us to be.

An article on Quartz this week mentioned a worrisome number of how many times a day mobile users are touching their phones: an alarming 2617 times and that including tapping, typing, swiping and clicking.

The article also reveals what Justin Rosenstein, who created Facebook ‘likes’ button, call them: “bright dings of pseudo-pleasure”.

Another leading whistle blower within the digital industry is former Google employee Tristan Harris who affirms that “all of us are jacked into this system” in a interview for The Guardian. He added “…All our minds can be hijacked. Our choices are not as free as we think they are.”

So, if that is true, are digital technologies taking away our voices? or veiling it under streams of fake news, algorithm manipulation that can start false public outcries, fake social accounts etc.?

What are you thoughts?

“I would rather be without a state than without a voice.” Edward Snowden

Jack Ma and our somehow painful Future…

 

In this video, Alibaba’s CEO Jack MA, presented us with a gloomy vision for the next 30 years. Although he does not specify which technology revolutions have caused the two other world wars, he points towards a future where the third world war might happen but unlike the other two it will eventually be a war fueled by data and information, and people are already worried about it. Jack calls for people to be creative and strategic lest their jobs will be taken away from them by machines.

In these third wave of technology, according to Jack, the key challenges humans will face will be related to poverty, disease and  the environment. Technology can improve people’s life and at the same time to create other problems. One way of looking at it is that technology is not harmful in itself but can be used by other humans to harmful and devious purposes turning ccomputers against them for control and manipulation. In his view, it can be used to stir up problems as well as to save us.

He moves on to say how disruptive new small business can be released to bring a wave of fresh thinking and innovation. These new business models can be the very component we need to see shooting grassroots movements coming to the surface to empower people. As personalization and customization becomes the new norm, smaller business can position themselves to deliver a better customer engagement through more personal long-tail customer centric strategies.

The key, according to Jack Ma, is to make sure local businesses can cross their geographical borders and sell globally. The way to sort out the work problem is by leveraging the power of small businesses locally he says.

He then moved to say that stopping Globalisation is impossible and within the next 20-30 years people will work only four hours a day a jobs will not require their presence. So, if that is true, what will they do with the rest of the day?

He believes that the biggest difference between us and the machines is that they display an immense intelligence, they are smart but only humans have wisdom. If that is true then, what is the difference between wisdom and intelligence? Wisdom is from the heart according to Ma and machines will never have one… Is that simple?

It is true that things are moving fast on the AI front but also the IA (Intelligence Augmentation) has been receiving a lot of investment from the top companies as well as front start-ups. So, there is a possibility that humans might also have computer level intelligence.

What are your thoughts about that???