The Unexamined Life is not Worth Living

In thrall to his accusers and the court, Socrates chose a noble death, no begging, no justification, no exile. When facing that terrible fate, he said the famous quote, “the unexamined life is not worth living”. The body can be killed, but virtue is eternal. Socrates got killed, yet his works and deeds survived. He became immortal by seeking goodness, surrendering to wisdom, discipline, valour, ethics, morals and a strong character until his last breath.

“I say that it is the greatest good for a man to discuss virtue every day and those other things about which you hear me conversing and testing myself and others, for the unexamined life is not worth living” (Apology 38a).

Apology 38a, Plato

What would I do in his place? Would I have taken the shortcut? Would I have been afraid of death?

In thinking about the episode above, I can’t help but wonder about our actions and attitude at every given time. What are we doing now, in the present, the only time we have to live? Are we spending enough time soul-searching and examining our thoughts, emotions, feeling and attitudes? Nobody knows when we will depart from this form of existence; life is undoubtedly fleeting, hence the need to self-examine. That is what the stoics called “Memento Mori”.

“Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. … The one who puts the finishing touches on their life each day is never short of time.”

 Seneca

The ancient wisdom from Jewish literature also expresses a similar notion. In the book of Koheleth (aka Ecclesiastes), the Sage (believed to be King Shlomo) denotes the benefit of observing the end of things rather than going along with partying and debauchery. We live in a world that encourages and rewards profligacy, sensuality, or the life of the senses rather than reason. Our brains are chemically hardwired to avoid stoic discipline and embrace epicurean pleasures, though even the latter is misinterpreted. The Sage suggests that a wise person should be drawn to a house of mourning, yet simpletons, fools, those only interested in the service of their senses, to a house of merrymaking. In that sense, he advocates that vexation is better than revelry, as in internal conflict, one can reach true bliss through self-examination.

Upon meditating on the words of ancient philosophers and sages, I urge myself to embrace the discipline of self-examination as the pathway to a life worth living, to remember that we are only here for a very brief moment, to make every second count as the present time lost will never return. Though it often comes back in the shape of the ghost of the past, regrets creep in, besmirching our souls.

We take nothing from this world; that is the truth, but while we are in it, we have, like Socrates, a choice of how we want to live it and how we want to depart from it, whether with high moral and ethical standards, being the best we can to us and others, or by just living an inconsequential and unintentional existence.

How will you be remembered? The image next is a sculpture in a place not far from where I stay when I am in Austria. It is the “Die Pieta” or Cloack of Conscience. It is meant to symbolise what we leave behind when we die or what outlives us.

It says, “The love we gave, our deeds and works, the misery we went through.”

We are very preoccupied with reaching success, to achieve greatness so much that we forget the little things in life, the importance of virtue and the commitment to becoming a better person every day.

One of my favourite quotes for success is from Ralph Waldo Emerson, who understands success, happiness and life pursuits from a different perspective from most social media posts.

“What is success?
To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate the beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch Or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded!”

Ralph Waldo Emerson

Note to self: self-examine daily, seek virtue and justice, be kind, love much, and learn to find contentment with every little thing.

How is your personal level of energy?

Yes, that is 2023, already and before you notice it will be 2024. So, what are you going to do about it?

Some of us are already super pumped for the year, and some others are feeling exhausted and still carrying much of the burden from the past year. But despite which category you are in, the key is to focus on what you can change, we lose a lot of our energy and peace thinking and worrying about things that are outside our immediate control.

You are Amazing, and you are unique, now tell yourself the things that are part of your day within your control and those that are not, forget the latter. That immediately boosts your energy levels, trust me, since I started to practice that my life has changed drastically.

“The chief task in life is simply this: to identify and separate matters so that I can say clearly to myself which are externals not under my control, and which have to do with the choices I actually control. Where then do I look for good and evil? Not to uncontrollable externals, but within myself to the choices that are my own…”

― Epictetus

Living in the British Islands

Ey up!

20 years ago today I was landing in Manchester to study then moved up to Yorkshire to build and develop partnerships between Brazil and the UK. I had plans to stay for a couple of years max then move over to the continent.

Time flies… As I prepare to finally transition this year I would have never thought or imagined Britain would be coming out of the EU. Who would have thought of that 20 years ago (apart from Mr. Farage and his circus friends 🤡)?

I still remember what the immigration official asked me when interviewing me for the visa: _’Are you sure you want to come to this country? Have you seen the weather outside?’ Yes, it was one of those horrible Mancunian days. I still don’t know if I have ever been sure, to be honest… joking!

“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.

― J.R.R. Tolkien,  The Lord of the Rings

The weather does play an important role in shaping our mood and emotions when you live in the British Islands, however, it is just one variable in the equation. There’s has been many more factors at play that have shaped who I have become in the past 20 years. I’m so grateful for the number of amazing people the Universe brought into my life. Life is never a straight line and God only knows how hard the journey had been many times (some of my closest friends can testify to that). Nevertheless, I’m blessed with the gift of stubbornness, so I’m still here, pushing forward, enriched by the love and warm welcome I had in the British Islands and purposeful as ever.

I’m indebted to all the friends I got along the way from many different nations from around the world for the loving support, partnership and for believing in me. I love you all and have cherished all these last 20 years. I think I can say without hesitation I’m a proud BBB – Brazilian Born British. I was born in Rio but surely I have got a Yorkshire heart. “I’m chuffed t’bits wi’ that.”

I’m humbled today and have my 💓 filled with gratitude, great ride, amazing folks, deep learning, opportunities for growth, some bad moves and few falls, new starts, few great hits, isn’t what life is all about after all? For the future, while I’m still around, as Mr Young once sang, gonna “Keep on Rockin’ in the free world! 🎤🎸🎶

The key when embracing a new culture is the identification without the loss of your own cultural identity, embrace the new and retain the old, adapt, change but keep true to yourself. Seek to help others along the way and exchange value, as you enrich other you are enriched back.

No man can become rich without himself enriching others

Andrew Carnegie

Creed also had a 1999 hit that speaks to me as this is the dream of all of us who wants a better Earth for all to live, those who want to leave a dent in the universe as Jobs once put it.

“Although I would like our world to change
It helps me to appreciate
Those nights and those dreams
But, my friend, I’d sacrifice all those nights
If I could make the Earth and my dreams the same
The only difference is
To let love replace all our hate
So let’s go there
Let’s make our escape
Come on, let’s go there
Let’s ask can we stay?” Creed, Higher

20 years in the United Kingdom
20 years in the United Kingdom

What is the future like?

time is life
our time is limited therefore we must learn how to use it.

Growing up as a kid that has always seem to be one of my greatest areas of concern. The future is shaped but the decision we make in our present time. Those decisions are shaped by the state of our minds. Our destiny for better or worse is determined by those choices.

No matter who you are or what you do, where you work, how much money or friends you have, whether you are successful or not, there are three realities affecting us every day – time, our mind and our actions.

We are all engaged in the physical world around us, the first reality we are welcomed in when we are born.

Secondly, as our awarenesses grow as humans we realise we can think and engage with others in this physical world. Our thoughts start then reminding us that we do not only have a conscience but we also have feelings and emotions to deal with. Though we haven’t got a clue how to handle them, we have decisions to make and barely any time given to think about them.

Thirdly, in the world we live in today, we are surrounded by an invisible yet prevailing cloud of information, data and digital technology forcing us to learn fast how to navigate through the challenges presented by this new environment or risk to be left behind.

I’ve diligently set out to explore and research the intersection of those three realities and how they are now and will continue to shape our lives in years and decades to come.

The future is the only destination we have, but we look to the past and learn from our history, our personal stories and narratives, we learn to make decisions in the present that eventually will affect where we will be tomorrow.

I would like to invite you to join me in discovering together what all that means to us. How we can build better relationships, business practices and learning systems to empower people to be and to live their life given dreams. Help business to grow ethically and sustainable, and hopefully to become better human beings.


“…Your future hasn’t been written yet. No one has. Your future is whatever you make it. So make it a good one.– CHRISTOPHER LLOYD, AS DOC BROWN (Back to the Future)

Your Life is the result of your thinking

Abraham MaslowAccording to Wikipedia James Allen “was British philosophical writer known for his inspirational books and poetry and as a pioneer of the self-help movement.” I read his famous book ‘As a Man Thinketh’ a few years ago, it had a profound impact on my life during a very tough period I was living at the time. I have recently found some of the quotes I wrote from the book and decided to post them here.

Compared to Allen and many who have gone through similar life conditions, truly, I’ve had it easy! His dad was pronounced dead two days after arriving in the US where he was seeking after a better life for his family. Allen, age 15 then, had to stop his studies to work and support his impoverished family.

Another site devoted to Allen’s life mentioned that “James Allen is a literary mystery man. His inspirational writings have influenced millions for good. Yet today he remains almost unknown…… None of his nineteen books give a clue to his life other than to mention his place of residence – Ilfracombe, England. His name cannot be found in a major reference work. Not even the Library of Congress or the British Museum has much to say about him.”

“He never wrote theories, or for the sake of writing; but he wrote when he had a message, and it became a message only when he had lived it out in his own life, and knew that it was good. Thus he wrote facts, which he had proven by practice.” wrote Mitch Horowitz in his work “James Allen: A Life in Brief”.

Allen’s life was the message, what he had to do was to pack that in writing format and feed it to his readers. And that is where all the power lies. The secret was in the way he lived out his own philosophy, that would empower his thoughts and words on the piece of paper. In orther words, what impact us aren’t when we read his words are not emptied rhetoric but sweat, blood, tears and badassness in face of calamities, challenges and sufferings. Your writing comes alive when it is birth out of the fiery furnace of life torments, words pierce through the flakiness, excuses and comfort of us readers.

From his official webpage we read that “In 1901, when Allen was 37, he wrote his first book, From Poverty to Power. In 1902 he wrote his second book, As a Man Thinketh. Although this would be Allen’s most successful book, it is said that he felt it be unsatisfactory and not worthy of print. It was his wife, Lily, who convinced him to publish it. Allen wrote 19 books in all.”

Ilfracombe
Allen’s Home Town  – Ilfracombe in North Devon.

It is also claimed that Allen sought to live a Tolstoyan life-style, meaning, a life of voluntary poverty, manual labour and ascetic self-discipline. Russia greatest novelist Count Leo Tolstoy apparently had some influence in his life choices, values and virtues.

Below I have copied my favourite passages from his second book ‘As a Man Thinketh’:

“Man is buffeted by circumstances so long as he believes himself to be the creature of outside conditions, but when he realizes that he is a creative power and that he may command the hidden soil and seeds of his being out of which circumstances grow, he then becomes the rightful master of himself.”

“Men do not attract that which they want, but that which they are.”

“O my soul, the time I trust will be, when thou shalt be good, simple, more open and visible, than that body by which it is enclosed.”

“Let a man radically alter his thoughts, and he will be astonished at the rapid transformation it will effect in the material conditions of his life”

“They who have no central purpose in their life fall an easy prey to petty worries, fears, troubles, and self-pityings, all of which are indications of weakness, which lead, just as surely as deliberately planned sins (though by a different route), to failure, unhappiness , and loss, for weakness cannot persist in a power evolving universe”

“Achievement, of whatever kind, is the crown of effort, the diadem of thought”

“There can be no progress, no achievement without sacrifice and a man’s worldly success will be in the measure that he sacrifices his confused animal thoughts, and fixes his mind on the development of his plans, and the strengthening of his resolution and self-reliance”

“Cherish your visions; cherish your ideals ; cherish the music that stirs in your heart, the beauty that forms in your mind, the loveliness that drapes your purest thoughts, for out of them will grow all delightful conditionals, all, heavenly environment; of these, if you but remain true to them, your world will, at last, be built”

“Your circumstances may be uncongenial, but they shall not long remain so if you but perceive an Ideal and strive to reach it”

“You will become as small as your controlling desire; as great as your dominant aspiration”

“The oak sleeps in the acorn; the bird waits in the egg; and in the highest vision of the soul, a waking angel stirs. Dreams are the seedlings of realities”

“Whatever your present environment may be, you will fall, remain, or rise without your thoughts, your Vision, your Ideal”

“A man becomes calm in the measure that he understands himself as a thought-evolved being, for such knowledge necessitates the understanding of others as the result of thought , and as he develops a right understanding, and sees more and more clearly the internal relations of things by the action of cause and effect he ceases to fuss and fume and worry and grieve, and remains poised, steadfast, serene”

“The Vision that you glorify in your mind, the Ideal that you enthrone in your heart— this you will build your life by, this you will become”

in other words, be MONOMANIACAL ABOUT YOUR BEAUTIFUL LIFE OBSESSION!

“The strong, calm man is always loved and revered. He is like a shade-giving tree in a thirsty land, or a sheltering rock in a storm. Who does not love a tranquil heart, a sweet-tempered, balanced life? It does not matter whether it rains or shines, or what changes come to those possessing these blessings, for they are always sweet, serene, and calm. That exquisite poise of character, which we call serenity is the last lesson of culture, the fruitage of the soul. It is precious as wisdom, more to be desired than gold —yea, than even fine gold. How insignificant mere money seeking looks in comparison with a serene life— a life that dwells in the ocean of Truth, beneath the waves, beyond the reach of tempests, in the Eternal Calm”

“Self-control is a strength; right thought is mastery; Calmness is power. Say unto your heart, “Peace, be still!”

In Summary, Allen teaches two essential truths – “today we are where our thoughts have taken us, and we are the architects – for better or worse – of our futures.”

“Mors certa, vita incerta”

The Latin quote popularised by Dick’s book is one I particularly have close to my heart and thoughts every day. We never know what is out there waiting for us. Our freedom can be taken away, out lifestyle, our loved ones and even our own life. A million things can obliterate our plans and shattered our dreams. Even if some may find reasons to be boastful we must understand that we all have the sword of Damocles dangling over our heads. Whatever you think you have can be taken away.

In one of the oldest written poems known to us, ‘The Epic of Gilgamesh’ is written that “Man is snapped off like a reed in the canebrake! The comely young man, the pretty young woman— All too soon in their prime Death abducts them!”

The Stoics also had that at the heart of their philosophical thinking…

“Keep death and exile before your eyes each day, along with everything that seems terrible—by doing so, you’ll never have a base thought nor will you have excessive desire.” —EPICTETUS, ENCHIRIDION, 21

“Don’t behave as if you are destined to live forever. What’s fated hangs over you. As long as you live and while you can, become good now.” —MARCUS AURELIUS, MEDITATIONS, 4.17

screenshot_20181206-124338~23863023782836244327..jpg

In conclusion, to do good and to be good are the only virtues that matter. We must live and celebrate the now, our present. Many of us keep postponing happiness as if that will happen one day in the future when everything will somehow work out. Gratitude today is key to happiness. Being thankful for what we have and who we have in our lives.

In the final scene of Shakespeare’s final play, The Tempest, the main character Prospero says “And thence retire me to my Milan, where / Every third thought shall be my grave.” It evokes and acknowledges death as a possibility and imminent threat. However, reflecting on our mortality should not leave us in dread, it should rather have the opposite effect. To die while you are alive is the best way to purposely live after all nobody can kill and nothing can affect a dead being. That gives us clarity and motivates us to live a full fearless and purpose-driven life.

What is intellectual freedom?

Have you ever stopped to think about this question? Are we really free to think and develop our own independent intellectuality? Can we freely and openly express it without the fear of being discriminated or misunderstood? Or…

It seems to me that current intellectual thinking have been shaped and forged in some kind of invisible mass brain mould? We must all think the same and fit in with the politically correct agenda.

But, have we ever learned how to freely think? How to express our intellectual thinking in words and discourse without the risk or fear of being discriminated?

Intellectual freedom is one of the most challenging aspects of being truly human and express our humanity in the 21st century.

Anything that goes against the current status quo is seen as a threat. So it was with Socrates during his days on earth until he got himself killed for daring to be intellectually free.

How can I know for sure I am truly free in my thoughts? Do my actions reflect my thoughts? Are they congruent to my intellectual thinking?

Perhaps today is a good day to start asking these pertaining and life changing questions… It’s is a matter of life or death… There is no true freedom without some sort of death.

“Intellectual freedom begins when one says with Socrates that he knows that he knows nothing, and then goes on to add: Do you know what you don’t know and therefore what you should know? If your answer is affirmative and humble, then you are your own teacher, you are making your own assignment, and you will be your own best critic. You will not need externally imposed courses, nor marks, nor diplomas, nor a nod from your boss . . . in business or in politics.” (from the essay The Last Don Rag) Scott M. Buchanan

Carpe Diem! What is on the menu for today?

“Let us therefore set out whole-heartedly, leaving aside our many distractions and exert ourselves in this single purpose, before we realize too late the swift and unstoppable flight of time and are left behind. As each day arises, welcome it as the very best day of all, and make it your own possession. We must seize what flees.”
—SENECA, MORAL LETTERS, 108.27b–28a

You woke up today, that’s a great thing for starters, many haven’t. Then you went about your business, afterall we have to live and for that, we must work.

But what if there’s more to our days than what we have to do based on what is expected from us?

What if we can turn things around, decide for a change of action, begin doing those things that really inspire us? Things that leave us with a strong sense of fulfillment.

Perhaps some of us have been doing that already. Some few have reached that level but by experience, observation or even by just reading the news and stats, I’ve learned that most of us haven’t. Most still feel trapped.

The good news is, we all can!

This morning when I got up I was faced with three scenarios and I believe we all face them everyday. Which scenario we will chose is up to each one of us:

I would would have woken up with visions of my past. Somehow I feel locked in my memories, old preconceptions and paradigms. I’m unable to make a clear decision on my life, or to know what to do with it. I’m locked in past fears and traumas, filled with regrets and sorrows, many “if-I-onlys…” or “if-life-onlys”… Thoughts occupying my mind. Basically feeling life has dealt me a bad hand.

Or;

I woke up this morning locked in my present, tons or things to do. I’ve got to get going as I’m super busy! Work commitments dominate every aspect of my daily life. This is just business as usual, life as it is and no time or space for anything else. I’ve got to keep going. No time to waste, and that’s the way it is. No, I don’t feel fulfilled, or happy, it feels I just woke up in this gridlock and there’s no way out, I’ve got bills to pay and so on, I’m playing the catch-up game. Get up, grab a latte on the go and get to work. Isn’t the way things are or should be? Aren’t we all locked up in this present rat race?!

Or;

I could have woken up with the visions of the future I want to create, and the place I want to be. Knowing that each decision I make today will bring me closer or further away from that future. When I look back to my past I seek to understand it and learn from it, not to relive it. I’m grateful that despite the hardships, trials and tribulations, through fires and storms, hurts and disappointments; I have made it to where I’m and I believe that I can learn from the past, change in the present moment and move towards the future I envision.

This morning we have all woken up with this three scenarios and the decision is ours how we live our lives.

Life is indeed fleeting and we will never be able to have back the time we lost. Seneca admonishes us to make the most of it, make this day our own! This is the best day of my life because today I can decide to change, I can take control of my thoughts, attitudes, my life actions and fulfill my destiny.

Today we can leave aside all the other distractions and set our minds, energy and focus to embrace the future we dream of. So, what is going to be? What is in the menu today for you?

Evaluate your work…

…after all, being busy doesn’t mean being productive…

“Evaluate what you are doing, why you are doing it, and where accomplishing it will take you, if you don’t have a good answer, then stop” _ Ryan Holiday

Let the results of your hard work speak for themselves. If you change your activity-driven day to a purpose-driven one you will most definitely see greater results.

Ask yourself why, start there then gradually evaluate your daily activities and where your energy is spent. One thing is certain, wherever you focus your energy and time, there your life will flow also, in that very same direction. It can’t be in any other way – the results of your work are the product of the activities you spend your day on. So, focus on things you really believe are the right ones for you, on those tasks you believe will help you to achieve you life-given dreams.

Stop stacking shelves! All routine work/job are being gradually taken by AI machines or robots, mechanical or intellectual, they will be gone soon… No time to waist on them.

What will bring you joy?! What work will make you fill fulfilled? STOP AND EVALUATE! Nobody gets tired from working, we get exhausted from meaningless work, from the things we do, yet we see no purpose in them.

It takes courage to change, think of it as creative changes. You can use the creative wells inside of you. We all have it, even though we do not see it, it might be capped or buried but it is there. so dig it up and let it flow. Use your creative power as an agent for changes in your life!

If you see yourself too busy and unfulfilled #stop and ask yourself #why you do the things you do the way you do them. How could you be doing them differently? Or, how could you change your work?

Do not take on one step further without stopping and evaluating! Changes happens in one single moment… When we make a decision

Time is so prescious to get waisted on activities that brings us no joy or fulfilment.

We live most of our lives in the working environment, our lives are spent in working activities, so let’s make it worthwhile.

As Seneca have told us – Good work nourishes the noble mind!

Our minds are the commanding centre of our beings, a bad one will not make us happy or heathy, think about it…

On the future of work…