Living in the British Islands

Ey up!

20 years ago today I was landing in Manchester to study then moved up to Yorkshire to build and develop partnerships between Brazil and the UK. I had plans to stay for a couple of years max then move over to the continent.

Time flies… As I prepare to finally transition this year I would have never thought or imagined Britain would be coming out of the EU. Who would have thought of that 20 years ago (apart from Mr. Farage and his circus friends 🤡)?

I still remember what the immigration official asked me when interviewing me for the visa: _’Are you sure you want to come to this country? Have you seen the weather outside?’ Yes, it was one of those horrible Mancunian days. I still don’t know if I have ever been sure, to be honest… joking!

“It’s a dangerous business, Frodo, going out your door. You step onto the road, and if you don’t keep your feet, there’s no knowing where you might be swept off to.

― J.R.R. Tolkien,  The Lord of the Rings

The weather does play an important role in shaping our mood and emotions when you live in the British Islands, however, it is just one variable in the equation. There’s has been many more factors at play that have shaped who I have become in the past 20 years. I’m so grateful for the number of amazing people the Universe brought into my life. Life is never a straight line and God only knows how hard the journey had been many times (some of my closest friends can testify to that). Nevertheless, I’m blessed with the gift of stubbornness, so I’m still here, pushing forward, enriched by the love and warm welcome I had in the British Islands and purposeful as ever.

I’m indebted to all the friends I got along the way from many different nations from around the world for the loving support, partnership and for believing in me. I love you all and have cherished all these last 20 years. I think I can say without hesitation I’m a proud BBB – Brazilian Born British. I was born in Rio but surely I have got a Yorkshire heart. “I’m chuffed t’bits wi’ that.”

I’m humbled today and have my 💓 filled with gratitude, great ride, amazing folks, deep learning, opportunities for growth, some bad moves and few falls, new starts, few great hits, isn’t what life is all about after all? For the future, while I’m still around, as Mr Young once sang, gonna “Keep on Rockin’ in the free world! 🎤🎸🎶

The key when embracing a new culture is the identification without the loss of your own cultural identity, embrace the new and retain the old, adapt, change but keep true to yourself. Seek to help others along the way and exchange value, as you enrich other you are enriched back.

No man can become rich without himself enriching others

Andrew Carnegie

Creed also had a 1999 hit that speaks to me as this is the dream of all of us who wants a better Earth for all to live, those who want to leave a dent in the universe as Jobs once put it.

“Although I would like our world to change
It helps me to appreciate
Those nights and those dreams
But, my friend, I’d sacrifice all those nights
If I could make the Earth and my dreams the same
The only difference is
To let love replace all our hate
So let’s go there
Let’s make our escape
Come on, let’s go there
Let’s ask can we stay?” Creed, Higher

20 years in the United Kingdom
20 years in the United Kingdom

Identity, time and life outcomes…

John C. Maxwell states that “Nothing sells like confidence”. The ability to connect successfully with others, build rapport, engage in meaningful work with great results and outcomes are directly liked to our sense of self-worth and identity, and this gives us clear purpose and direction.

When we were still young, most of us dreamt of greatness . We dreamt of fame, fortune and stardom. I thought I would be a famous rock star with millions begging to watch me play guitar with my band. what is left from those childhood dreams? What have we grown up to be?

What about you? What was your dream? How did you wanted to change the world or touch people’s lives? Suddenly, reality comes crashing down on us, we then realise that time has passed us by and most of those foolish dreams of youth never came to pass. But were they really foolish? Or an expression of our true self?

Everything moves so fast, in the blink of an eye the world turns, all change, we have grown up, waking up next to a stranger. Another blink of an eye, we have kids, go to work, repeat and repeat, then we retire, we sit on a rocking chair looking at the whole surroundings and ask ourselves, was that it?

From my long curly ‘Slash’ hairdo nothing is left now. What about you? Are you are late for work? Do you hate that job? Feel stuck? what the f#$k has just happened? Well, time just happened!

But that’s not all, we are still here and while we are still breathing we can still change and make a change, we can still dream new dreams and realise new things.

Of the empty and useless years of the rest, with the rest me intertwined,
The question, O me! so sad, recurring—What good amid these, O me, O life?

Answer.
That you are here—that life exists and identity,
That the powerful play goes on, and you may contribute a verse.

Walt Whitman_ ‘Oh Me, Oh Life’

Perhaps asking oneself key pertaining existential questions such as who am I? Where am I going? or how can I change my life? could be the starting point of a reflective crossroads that will eventually liberate you. Just breathe for a moment. It reminds me of Tom Hanks final scene in his highly acclaimed movie ‘Cast Away’.

Shouldn’t we stop immediately then, reset, reprogram ourselves and restart? Unfortunately, for most, that is not the case. Life pressures and demands push us to accelerate, never stop, go, go, go… we can’t afford to think, the kids are out there waiting to be fed, the boss is on the phone asking for an update on the latest client project, walk the dog, help the neighbours, meet friends, play with club members, they all want a piece of you, of your time, life happens.

With life kickbacks come disappointments, frustrations, sadness, a sense of low self-esteem that leads to emotional inertia, decision paralysis, and a complete loss of identity. This whole sequence of events derail all our sweet childhood dreams. But many still find that path or redefine what it means to live and rediscover happiness and enjoyment. There are still time to turn around and move towards our true nature.

“Those who wish to be must put aside the alienation
Get on with the fascination the real relation
The underlying theme…” Limelight, Rush

In losing one true-self and identity, a person tends to turns to distraction, doping themselves with entertainment, food, or anything else that can occupy the empty space within. A quick fix, a distraction and short-lived ‘innocent’ fun become two of the best companion drugs to alleviate the pain and the emptiness. Reality TV for a self-deceptive life. “That is not the life outcome I envisioned” one might think.

Still, it is never too late, one can always turn around and move in a different direction. Although not without personal sacrifices, a strong unswerving will and a deep commitment to cut oneself from anything and anyone that is not going in the new direction of life. That is exactly what the word decision means, to cut oneself from…

The amazing thing is that you can start today, right now. Ryan Holiday in this book ‘The Perennial Seller’ put it simply that the best time for one to have started something would have probably been 5, 10 or 20 years ago, but the second best time is NOW! so now is the only time we have to change, to find oneself.


“He who has a why to live for can bear almost any how.”
― Friedrich Nietzsche

What is it going to be? Think of your early years and tell yourself I am more than all this. There are still time! One of my favourite Maiden Songs goes like this:


“…So understand
Don’t waste your time always searching for those wasted years 
Face up, make your stand 
And realise you’re living in the golden years…”

Iron Maiden_ ‘Wasted Years’

What is the future like?

time is life
our time is limited therefore we must learn how to use it.

Growing up as a kid that has always seem to be one of my greatest areas of concern. The future is shaped but the decision we make in our present time. Those decisions are shaped by the state of our minds. Our destiny for better or worse is determined by those choices.

No matter who you are or what you do, where you work, how much money or friends you have, whether you are successful or not, there are three realities affecting us every day – time, our mind and our actions.

We are all engaged in the physical world around us, the first reality we are welcomed in when we are born.

Secondly, as our awarenesses grow as humans we realise we can think and engage with others in this physical world. Our thoughts start then reminding us that we do not only have a conscience but we also have feelings and emotions to deal with. Though we haven’t got a clue how to handle them, we have decisions to make and barely any time given to think about them.

Thirdly, in the world we live in today, we are surrounded by an invisible yet prevailing cloud of information, data and digital technology forcing us to learn fast how to navigate through the challenges presented by this new environment or risk to be left behind.

I’ve diligently set out to explore and research the intersection of those three realities and how they are now and will continue to shape our lives in years and decades to come.

The future is the only destination we have, but we look to the past and learn from our history, our personal stories and narratives, we learn to make decisions in the present that eventually will affect where we will be tomorrow.

I would like to invite you to join me in discovering together what all that means to us. How we can build better relationships, business practices and learning systems to empower people to be and to live their life given dreams. Help business to grow ethically and sustainable, and hopefully to become better human beings.


“…Your future hasn’t been written yet. No one has. Your future is whatever you make it. So make it a good one.– CHRISTOPHER LLOYD, AS DOC BROWN (Back to the Future)